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5 November 18

I bought a new pillow. Came in a nice box.

The New York Times had an article about better sleep. Late one night their top rated pillow seemed like a good purchase idea. It arrived days later from Amazon in a very thoughtful package. It was not so much a new pillow, it was an “unboxing experience.”

I think the unboxing experience started with Apple. How you unpack a new computer/phone/whatever and appreciate the thoughtfulness of the experience. That is so much of what design is all about. Loving the brand, simplifying how you interact with the product, making you an advocate for the company.

As a business owner, I deal with packages from our health insurance company, our 401k provider, Comcast—and don’t get me started on government forms. Simplicity and clarity is not an easy task, but the companies and organizations that value the time and energy needed to make the experience great are also rewarded with loyalty, advocacy and Amazon stars.

Keep it simple, make it clear and try to delight people. 
It will help you sleep.