The New Yorker's print magazine fonts are a recognizable part of the brand. Through Typekit's services, they can integrate these fonts with their iPad and website editions.
Careful use of typography is an important part of a brand experience. But in web design, typography is typically restricted to a few web-safe fonts – Arial, Georgia, Times, etc. – that reliably display on most computers. Limited font options means many web designers choose function over form. As a result, most web typography suffers. One way to work outside of the defacto web-safe fonts is to utilize (for a fee) a third-party font service that allows integration of a wider variety of interesting typefaces into a website. Adobe has acquired Typekit, one of the most popular of these font services. This move signifies Abode’s recognition that typography is a fundamental web design element – one that can differentiate one site from another and allow for consistency between a company’s print and digital materials.