VoyageChicago reached out to us recently to chat with Steve.
VC: Steve, please kick things off for us by telling us about yourself and your journey so far.
SL: Started as an illustrator, did freelance work for a number of iconic graphic designers and decided that is what I wanted to do for the rest of my career. Learned by doing- with the help of a number of great friends in the industry. Currently designing for a number of long term clients. In Chicago- we designed a number of things I see daily- Northwestern Medicine’s identity, Hubbard Street Dance, the Goodman Theater.
VC: Can you give our readers some background on your art?
SL: Being a graphic designer is different from a fine artist. Our goal is always to solve a problem- whether it is corporate, retail, healthcare, etc.- we try to find the essence and help communicate it. Words and images is our usual palette. We also get to partner with great writers, photographers, illustrators and others that turn complex messages into clear communication. Simple and clear is always the most difficult challenge, particularly across the wide variety of mediums we design for.