BNSF

BNSF

32,000 route miles in the United States and Canada.

BNSF was formed from the merger of Burlington Northern and the Atchison, Topeka and Santa Fe Railways. Liska created a new visual brand, including a logo and a complete system of brand application guidelines, which included standards for locomotives and equipment. We also consulted on nomenclature to clarify the relationship between the parent company and its subsidiaries.

Client
BNSF
Projects
Brand Identity + Brand Messaging + Fleet Graphics + Signage + Brand Guidelines
Client Category
Other
Burlington Northern Santa Fe Branding, Environmental Signage
Burlington Northern Santa Fe Brand Guidelines
Burlington Northern Santa Fe Fleet Graphics