Mad About Color

Mad About Color

This new hair product is all about color.

Mad About Color is a line of blow dry creams formulated to refresh hair color between salon applications. Liska developed a comprehensive brand program to introduce this innovative and unique line of products to salon professionals. Each component of the comprehensive brand program —logo, packaging, point-of-sale displays, website—reflects the key attributes of the product.

Client
Paulmaier
Projects
Brand Identity + Packaging + Advertising + Website + Brand Messaging + Point-of-Sale
Client Category
Beauty + Fashion
Mad About Color Website
Mad About Color Advertising