American Crew

American Crew

Leading the men’s grooming business.

Liska helped develop the brand for American Crew, the first salon-level line of branded grooming products for men. For what is considered one of the most successful haircare product launches, Liska created all components including logo, advertising, marketing and salon materials, packaging, point-of-sale materials, photography and editorial direction.

Client
American Crew
Projects
Brand Identity + Packaging + Launch Materials + Book Design + Marketing Materials
Client Category
Beauty + Fashion
American Crew Packaging
American Crew Catalog
American Crew Advertising
American Crew Advertising