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5 November 18

I bought a new pillow. Came in a nice box.

The New York Times had an article about better sleep. Late one night their top rated pillow seemed like a good purchase idea. It arrived days later from Amazon in a very thoughtful package. It was not so much a new pillow, it was an “unboxing experience.”

I think the unboxing experience started with Apple. How you unpack a new computer/phone/whatever and appreciate the thoughtfulness of the experience. That is so much of what design is all about. Loving the brand, simplifying how you interact with the product, making you an advocate for the company.

As a business owner, I deal with packages from our health insurance company, our 401k provider, Comcast—and don’t get me started on government forms. Simplicity and clarity is not an easy task, but the companies and organizations that value the time and energy needed to make the experience great are also rewarded with loyalty, advocacy and Amazon stars.

Keep it simple, make it clear and try to delight people. 
It will help you sleep.

29 October 18


We have been working with Brininstool + Lynch since their early days as an architecture firm.

One of their greatest strengths is their consistent push to define how architecture supports people, urban communities and growth.

Their website has just been redesigned to accurately focus on what they are known for—and where they are going next.

19 October 18

I have many friends on the Internet. Really.

As our way of absorbing facts, news, trends, shopping, decision making, voting and a whole lot of other things changes, it is an extremely interesting time to be in the business of helping companies and organizations communicate. The mediums have obviously changed, but I still have trust in The New York Times (online and phone app), Amazon ratings, and people wanting to be my friend. 

Recently I have had a lot of web developers wanting to connect with me on LinkedIn. Even though most went to Yale and work for $25 per hour to create fine apps and things to make money on the Internet—and don’t seem to have an actual website for the company they work for—they want to connect with me. 

I trust them. Even if they didn’t cut and paste correctly.